Home Video Games LEGO makes use of the darkish arts of viral advertising, as Mario...

LEGO makes use of the darkish arts of viral advertising, as Mario Luigi urges

© Nintendo / LEGO

As someone who once had lots of LEGO bricks in an empty can, this author is surprised to hear that LEGO now has firmware updates. And the updates are used to generate viral marketing through social media. We are here through the mirror people.

In any case, it seems 99.99% likely that Luigi will join the LEGO Super Mario franchise at some point. With the latest firmware update for Mario, he’s now calling for Luigi, as captured by @AyliffeMakit.

So for the first time in ages I played around with LEGO Mario because of this new update to the treasure hunt and pic.twitter.com/Ztk44ZAY3G– Jay Phoenix (@AyliffeMakit) April 15, 2021

LEGO then gave an undoubtedly carefully planned response to someone on Facebook who asked for it.

This is a very creative way to find your missing brother. We noticed that Lego Mario has started calling for him, we are checking it and hope to have clarity as to why this is soon. Stay tuned!

It’s very clever marketing, and since the range is proving to be extremely popular, we can realistically expect all sorts of expansions and additions in the future.

Would you pick up the Luigi LEGO set?


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