Pokémon Company International officially celebrates Pokémon’s 25th anniversary today. As the legendary video game and entertainment franchise loved by millions of fans of all ages around the world, Pokémon has brought people together since its inception in 1996.
In 2021, Pokémon will continue that tradition by joining another universal unifying force – music. Under the headline of pop icon Katy Perry, the star-studded program, developed in collaboration with Universal Music Group (UMG), the world leader in music-based entertainment, accompanies fan-centric activations that celebrate 25 years of Pokémon across the franchise’s video game portfolio . mobile apps, animations, merchandise and more. To help fans kick off this celebration, a live-action video can be viewed today on the official Pokémon YouTube channel, showing moments in the brand’s 25-year history and a journey through the many regions of Pokémon -Highlights the world in a unique way: https: / /youtu.be/l_ZHajviuAY
Global music celebration: P25 Music
Every party needs a great playlist. To celebrate 25 years, The Pokémon Company International is partnering with UMG through its branding strategy division, Universal Music Group for Brands, to make 2021 the biggest Pokémon party in history – and everyone is invited. Pokémon partners with some of the biggest names in music, from emerging artists to award-winning global superstars, on the program, called P25 Music. Pop icon Katy Perry was revealed today as the lead contributor in the massive, year-long music campaign.
“Pokémon has been a constant in my life, from playing the original video games on my Game Boy to trading Pokémon TCG cards at lunch to the adventures of catching Pokémon on the street with Pokémon GO. I even visited the Pokémon Café in Japan during my tour! It is an honor to be selected to celebrate a franchise that has given me so much pleasure over the past 25 years and to see how it turns out as it does for the kids in my life and this way electrical joy is offered all over the world, ”said Katy Perry.
“We see a kindred spirit in Katy Perry to Pokémon whose world is bright, fun, and uplifting,” said Colin Palmer, vice president of marketing for The Pokémon Company International. “Katy is a wonderful ambassador helping us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”
“We’re honored to celebrate Pokémon’s 25th anniversary and the significant cultural impact this popular franchise has made around the world. Together we have developed a dynamic program for the whole year in which artists from all UMG labels are involved – because what better way to create a global festival than through the power of music? “Said LJ Gutierrez, General Manager of UMGB.
Details on Katy Perry’s participation, additional artist surprises, and more about the P25 music program will be announced throughout the year.
25 Years of Adventure: A Journey Through the Pokémon World
Since the first video games in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game. In 2021, The Pokémon Company International will invite fans to relive their journeys through each of these regions in a year-long program, starting with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and ending with the classic Kanto region from the original Pokémon Red and Pokémon Blue games. Starting today, fans can visit a new website that serves as the hub for this and all of the Fan Celebration activities as announced throughout the year. You can find them here: https://25.Pokemon.com/en-gb
Anniversary partners: Celebratory programs and goods
Pokémon adventures are always better with friends, so The Pokémon Company International is partnering with other well-known brands to help fans celebrate the journey with unique promotions and merchandise year round. Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, Levi’s, McDonald’s, and others. Fans can also look forward to even more special merchandise tied to the anniversary celebrations of licensees like Jazwares, Scholastic, Mattel, Funko, Power A and The Wand Company. Additional partners and the way they are celebrating the anniversary will be announced throughout the year.
Special Collections: The Pokémon Trading Card Game
The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special collections dedicated to the Pokémon TCG’s 25th anniversary later in 2021. In the meantime, fans will soon be able to collect oversized cards with Pikachu and beloved first partner Pokémon from the various regions featured in the cross-franchise retrospective.
More celebrations around the world of Pokémon
The details announced today provide a glimpse into what the world can expect from Pokémon in 2021. With 25th anniversary activations slated for Pokémon animations, Pokémon video games, mobile games like Pokémon GO and Pokémon Masters EX, and other big franchise announcements, fans have a year of new journeys ahead of them.
Source: The Pokemon Company